Large scale distribution
Metro distributes more than 1.4 million copies of their newspaper daily in the UK and Ireland. Of these, 770,000 reach Metro newspaper racks in London each morning. It’s a major logistical exercise, especially since early morning commuters are the key target audience for readership and advertisers.
Before Metro adopted the mpro5 mobile solution, Metro manually recorded delivery information. Data was collated on paper, which led to inefficiencies. For example, Metro faced delayed reporting, wasteful printing, and excessive operational costs. Metro used to have to estimate for the control of the number of unread copies daily, which was inaccurate and unreliable.
Rachel Hays, Head of Audience Targeting, Metro, says:
“Until recently, we faced a challenge in the lack of timely, accurate, and manageable data to confirm deliveries of the newspapers to specified Metro newspaper racks. We wanted to equip our drivers with devices to confirm and record the delivery of Metro newspapers in real time.”
Metro wanted increased visibility of total daily deliveries. They also prioritised the ability to demonstrate, with photos, that timely deliveries had taken place at all 3,910 drop-points each day.
Do you need a better solution for your deliveries? Maybe you face the same challenges as Metro, on a small or a large scale. Click here to arrange an online InfoDemo with one of our team. This is the best way for us to show you mpro5 in action and how it can help you save time and money.