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mpro5 helps deliver the Metro newspaper

mpro5 helps deliver the Metro

mpro5 helps deliver the Metro newspaper, and has done so for over 10 years. By using mpro5, Metro has significantly improved productivity and cut costs. mpro5 automatically monitors newspaper distribution which has reduced returns of unread copies to 1 percent. Meanwhile, back-office staff are saving 26 hours a week. Drivers make their deliveries on time for the first commuter trains of the day. Readership has been consistently increasing since deploying mpro5.

paper drop off points
papers delivered daily
office hours saved weekly

Case details

Location:
London
Started
2009
Category:
Proof of Delivery

Large scale distribution

Metro distributes more than 1.4 million copies of their newspaper daily in the UK and Ireland. Of these, 770,000 reach Metro newspaper racks in London each morning. It’s a major logistical exercise, especially since early morning commuters are the key target audience for readership and advertisers.

Before mpro5

Before Metro adopted the mpro5 mobile solution, Metro manually recorded delivery information. Data was collated on paper, which led to inefficiencies. For example, Metro faced delayed reporting, wasteful printing, and excessive operational costs. Metro used to have to estimate for the control of the number of unread copies daily, which was inaccurate and unreliable.

Rachel Hays, Head of Audience Targeting, Metro, says:

“Until recently, we faced a challenge in the lack of timely, accurate, and manageable data to confirm deliveries of the newspapers to specified Metro newspaper racks. We wanted to equip our drivers with devices to confirm and record the delivery of Metro newspapers in real time.”

The goal

Metro wanted increased visibility of total daily deliveries. They also prioritised the ability to demonstrate, with photos, that timely deliveries had taken place at all 3,910 drop-points each day.

 

Do you need a better solution for your deliveries? Maybe you face the same challenges as Metro, on a small or a large scale. Click here to arrange an online InfoDemo with one of our team. This is the best way for us to show you mpro5 in action and how it can help you save time and money.

Deliveries on mobile

mpro5 helps deliver the Metro newspaper and meets the exact business and logistical requirements. Metro now confirm and record the delivery of newspapers around the country in real-time on phones and tablets. Metro drivers use the mpro5 app to confirm the collection of the correct number of newspapers for their delivery runs each morning. When they login to the app, mpro5 present drivers with their delivery routes.

Scan the rack

As soon as drivers arrive at a Metro delivery site, they take photos of the newspaper racks before and after they have been filled. They also use their phone to scan in the location on each rack using the barcode scanning feature. This acts as proof of delivery and confirms that Metro have delivered the correct number of papers each morning.

Higher readership

Metro has significantly improved productivity and cut costs with mpro5. Automatic monitoring of newspaper delivery has reduced returns of unread copies to 1 per cent. Meanwhile, back-office staff are saving 26 hours a week. Drivers make their deliveries on time for the first commuter trains of the day. Hence, there has been a consistent growth in Metro readers around London, with an overall increase of 8.7% since mpro5.

“mpro5 helps free up staff time for analysis and reporting, ensuring that we can fine-tune our key performance indicators to target our audience more effectively.” – Rachel Hays

Less paper, less fuel

Metro estimate that mpro5’s automatic reporting is saving the firm two reams of A4 paper a day in the back office. They also have found drivers are consuming less fuel with more accurate and timely delivery schedules.

 

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