When Metro approached mpro5 4 years ago, they had a tough challenge on their hands. More than 1.3 million newspapers needed to be delivered to stations across the UK each morning before the first commuter trains of the day rolled in. Furthermore, the company needed a clearer view of the readership of the paper to help them manage printers, advertisers and justify costs.
Working together to find solutions
There was no margin for error, with such a slick operation, so mpro5 quickly set about working with Metro’s staff to ascertain areas of pressure and look for ways to ease them.
By equipping all delivery staff with a programmed PDA, mpro5 have helped Metro schedule routes more efficiently, record deliveries more accurately and produce detailed reports to help the whole planning process.
As a result, not only has Metro maintained their standard of efficiency; they have also reduced the number of papers wasted, saved money on fuel and been able to provide more detailed reporting to advertisers. With an immediate return on investments, the company quickly rolled mpro5 out to their teams across the country.
“Until recently, we faced a challenge in the lack of timely, accurate, and manageable data to confirm deliveries of the newspapers to specified Metro newspaper racks,” says Rachael Hays, Head of Audience Targeting at Metro. “We wanted to equip our drivers with personal digital assistants to confirm and record the delivery of Metro newspapers in real time.”
Innovation in delivery – every step of the way
What mpro5 provided was much more comprehensive than just a device to record deliveries. Each delivery driver was equipped with a single PDA, programmed with everything they need to schedule their deliveries, record their activities and synchronise that information immediately back via a cloud to office staff.
When drivers collect their van loaded with papers the PDA is already programmed with the most efficient delivery route. The smart system takes into account road works and can reroute a driver should an unexpected incident occur whilst they are on the road.
Once at their delivery point, it takes just a few moments for the driver to use their device to photograph the newspapers stands before and after they’ve been filled and scan a code to confirm delivery. All information is then sent via a secure cloud, where it’s date stamped and available for staff to monitor immediately. Any problems or issues can be flagged and dealt with straight away.
Saving across the board
Since installing the system, Metro has seen an immediate return on their investment. On average, 26 working hours are saved each week thanks to smart scheduling provided by mpro5 and the quick and efficient recording of information on site. With less time on the road, there has also been a reduction in the Metro’s fuel bills.
The time saved has been put to good use as staff are able to drill down into the reports produced by mpro5 to make further savings. The in-depth reports help the company to predict the number of papers that are needed at each location more accurately. This has saved at least two reams of A4 paper a day and reduced the number of returned papers to just one per cent.
Wide reaching benefits
It’s not just Metro who is benefiting from the detailed reporting. The information is also available to advertisers who can see exactly how many copies of the paper are being taken and in which areas the readership is highest. Armed with this level or detail, advertisers can plan their campaigns to gain maximum impact and have greater confidence in Metro as organisation.
All this is great for business as Rachael Hays, Head of Audience Targeting at Metro confirms, “We’ve seen a consistent growth in our readership in London and South-East England, with an overall increase of 8.7 per cent since implementing the mobile solution.”